The series of annual reports commissioned by the International Hockey Industry Association (IHIA) captures and analyzes sales of hockey protective equipment, hockey sticks and replacement blades and hockey skates shipped to Canadian, U.S and International retail accounts in a calendar year. A new category has been added this year, Goal Protective/Stick/Skate/Masks.

Total industry-wide sales of the categories mentioned above are presented for you to analyze the markets and your individual-company market share in various hockey equipment categories at key price points. This summary allows you to analyze total sales by category for each world market.

The analysis and development of this report is completed by a research firm employing the following methodology:

Hockey Suppliers are asked to report all sales delivered to Canadian, U.S and International retail accounts during the calendar year. Sales are reported on the basis of net dealer cost. All sales that are reported "net" of all discounts and appear on the price line appropriate for the "net" selling price. Closeouts are reported on the "net" basis as well.

Individually coded questionnaires are prepared and distributed by the research firm - with direct input and recommendations from the IHIA and its research committee. Suppliers return the completed questionnaire to the Chartered Accounting Firm where the data is consolidated and audited to the specifications and guidelines of the Research Firm. Industry-wide totals are presented in this report by category and price point.

This report has been prepared exclusively for the International Hockey Industry Association.

To better understand the report contents you will find an example of last years table of contents, followed by an example of how the products are broken down. Click here.

* Now available! *		* 2006 Reports now 50% off *		* 2005 Reports now 75% off *

Should you require any further information/explanation on these reports please contact:
Christine Lucas at: clucas@ihia.net, or at 514-342-0366.